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Artcast4D-Unleashing creativity!

ARTCAST4D - UNLEASHING CREATIVITY!

2022-2025

Duration: 36 months

FUNDING: European Commission, HORIZON EUROPE Research & Innovation on Cultural Heritage and Cultural and Creative Industries.

WHAT IS ARTCAST4D ?

Advances in immersive technology are an important driver of the experience economy, enhancing visiting experiences at cultural institutions. But they’re neither readily available nor broadly accessible.


The reasons are twofold: First, work on immersive technology cannot be carried out by most institutions. Second, the technology’s usability is limited by global health crises such as the Coronavirus pandemic.


The objective of the Artcast4D project is to develop a technological framework and tools that will unleash the potential of Europe’s Cultural and Creative Industries for designing and developing cost-effective, non-invasive, immersive, and interactive user experiences.


Artcast4D relies on theoretical and experimental research, open-source software, and hardware development, together with case studies and onsite beta testing.


The project’s innovation lies in its ability to create immersive environments in open spaces, with minimally intrusive projection technology, through the design of interactive applications with crowd movement and sensing capabilities, based on available open-source solutions.


Artcast4D will promote the technology outside cultural institutions, implementing 4 pilots in Issy-les-Moulineaux, Hounslow, Valencia, and Athens, each with different artistic topics and experiences, bringing together creative actors and industrial partners with civil society.


All pilots will include training workshops and open training modules designed for developers and artists. These projects will also help to derive policy guidelines on how to strengthen competitiveness and innovation in Europe.


JUST KICK-OFF IN MILAN ON 7-8 SEPTEMBER 2022!

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